New perspectives on Innovation Fransico Cara from Nokia, who has a cognitive science background, talks on a conference in California about organic innovation, where innovation is created in dialogue with the end-user, in an open, interactive way. Nokia, argues Cara, advocates a human approach to technology, with a strong emphasis on dialogue. Fast prototyping and ethnography are crucial, with the latter assuming a strategic role. Listen especially to his introduction about his influence by Jean Piaget and action based theory. Also, listen to his talk about "mobile eco-systems"
Finally he talks about the need of creating new metaphors of thinking when designing technology for tomorrows mobile eco systems.
"Innovation is FRESH thinking that creates value"